About Me
Over the past decade, I’ve had the privilege of immersing myself in the dynamic world of marketing and technology, wearing many hats and gaining experience across various industries and roles. From working as a full-time marketing strategist in large enterprises to taking on freelance projects for agile startups, and even serving as Chief of Communications for a government organization, my journey has been anything but linear — and that’s exactly what makes it powerful.
This blend of experiences has allowed me to develop a holistic approach to marketing, one that’s as strategic as it is adaptable. I’ve had the opportunity to work on everything from tech-driven marketing campaigns in fintech and telecommunications to digital initiatives for education and public sector projects. These diverse roles have honed my ability to connect the dots between a brand's vision and real, measurable outcomes.
"I consider myself a doer, someone who believes in making things happen, not just talking about them."
Here, on this website, you’ll find a showcase of the expertise I’ve built over more than ten years in the field. My work isn’t just about crafting beautiful marketing strategies — it’s about transforming complex ideas into tangible results. Whether you’re looking to elevate your digital presence, launch a product that stands out, or navigate the intricacies of corporate communications, I’m confident that my background positions me as an advisor who can bring your vision to life.
Companies that invest in sustainable initiatives and use tools like artificial intelligence to measure their impact are the ones that will stand out. However, it’s not all about technology. A brand's communication team must be deeply aligned with its core narrative, as authenticity is what truly sets successful brands apart.
Globetrotter, reaching for the stars
Highlights from my
professional journey
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Launch Cirque du Soleil Paraguay
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Artistic Skating Asu 2021
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Personal Paraguay - Flow Launch
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Production team | Personal Fest Keane
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Meeting with the former Minister of Childhood during the COVID-19 pandemic - inter-institutional relations with MITIC
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Penguin Infrastructure S.A | Pacific Bitcoin, Los Ángeles, CA.
Press Releases
The transformation of communication and marketing in the digital era
Featured article in 5 Days Newspaper about current digital trends and my focus on them.
Read moreother mentions
La ministra de la Niñez y la Adolescencia, Teresa Martínez junto a Ana González, directora de Comunicación del MINNA, reciben a la viceministra de Comunicación del @Miticpy, Ingrid Villalba y Chiara Merlo, para tratar sobre los trabajos de coordinación a nivel interinstitucional pic.twitter.com/e0YwiwVX4E
— Ministerio de la Niñez y la Adolescencia | Py (@MINNAParaguay) November 17, 2020
ATAQUE 105| Nos visitan Chiara Merlo, líder de estrategia digital de @personalpy y José Rojas, director general de la @Comicconpy para comentarnos sobre la Primera edición del Personal Comic Con Paraguay 😱 pic.twitter.com/FrwPgGrlRC
— Venus Media (@venusmedia) January 9, 2018
Black Sheep Bar Opening
Celebrating the opening of an innovative bar with cultural impact.
View on InstagramPersonal Club Media Fest Paraguay
Featured event with the Martínez Twins focusing on youth connections.
View on Instagram