AI Agents: The Advancement in Artificial Intelligence That Connects Tasks to Achieve Complex Goals

Today, artificial intelligence is not only capable of answering questions or automating simple tasks; it can now learn, adapt, and collaborate to solve complex problems. From virtual assistants to advanced analytical tools, AI is transforming how we work and live. But what happens when we combine multiple artificial intelligences working together, each specialized in a specific task? This is where AI Agents come in.

An AI Agent is not just a chatbot or an automated tool. It’s like a star soccer player: skilled in a specific area, like scoring goals or defending. Now, imagine you have a whole team of AI Agents, each playing its role to achieve a common goal—like winning a championship.

With this analogy in mind, let’s explore how these agents work, how you can use them as a team, and how advanced tools can help you organize their workflows to maximize their impact.

1. What Are AI Agents and How Do They Work as a Team?

An AI Agent is an autonomous artificial intelligence system designed to perform specific tasks independently. These agents can analyze data, make decisions, and execute actions without constant supervision.

When working with multiple AI Agents, each fulfills a defined role within a workflow. For example, in a digital marketing strategy:

• One agent analyzes market trends.

• Another generates relevant content.

• A third publishes the content on social media.

• Finally, another collects performance data to adjust the strategy.

Returning to the soccer analogy: each AI Agent is like a player with a specific role (forward, midfielder, goalkeeper), and together they form a team that executes strategies to win the game (achieve your goals).

2. Your Own Digital Agency or Digital Journalist

The ability to coordinate teams of AI Agents opens up a world of possibilities:

Build Your Own Automated Digital Agency

Imagine a marketing agency where AI Agents manage entire campaigns. From content creation to results analysis, these agents can handle it all:

• Identifying trends using analytical tools.

• Designing optimized ads for each platform.

• Publishing on social media and adjusting strategies in real time.

Your Own Digital Journalist

In journalism, an AI Agent could draft articles based on real-time data, while another organizes the content and automatically publishes it on your website or social media. You could even have agents analyzing audience interactions to adapt future publications.

In both cases, your role would be that of a strategist and supervisor, ensuring workflows are efficient and results meet your expectations.

3. Key Tools: Connect Your AI Agents with Advanced Platforms

To make this team of AI Agents work like clockwork, you need tools to connect and coordinate them. This is where platforms like Make.com come in, acting as the team's coach.

What Does Make.com Do?

• Connects applications like Notion, Instagram, LinkedIn, and Twitter (X).

• Automates tasks using visual workflows.

• Allows AI Agents to collaborate efficiently.

For example, you could configure a workflow where:

1. An AI Agent creates content and saves it in Notion.

2. Make.com automatically publishes it on social media.

3. Another agent analyzes performance and delivers a detailed report.

This kind of integration amplifies the capabilities of your agents and ensures all parts of the process are synchronized.

Here’s an example of the integrations you can create with this software to enable multiple AI agents to collaborate seamlessly.

4. A Blank Canvas: Workflows and Prompting

Working with AI Agents is like painting on a blank canvas: everything depends on how you structure workflows and the instructions you give.

Design Clear Workflows

A workflow defines the steps and connections between agents and tools. For example:

• Start: Collect data from a customer database.

• Step 1: Generate a personalized email.

• Step 2: Automate sending with a tool like Mailchimp.

• Step 3: Analyze open and response rates.

The Power of Prompting

An effective prompt is the foundation for quality results. Example:
“Write an article on AI trends in 500 words, using a professional tone and highlighting three practical applications.”

The more specific your prompt, the better the output from the agent. This is just one example, but the challenge lies in being as detailed and comprehensive as possible.

5. The Human Role: Designers and Curators

Even though AI Agents are autonomous, the human role remains essential. Our main function is strategic and creative:

• Workflow Designers: Planning how agents interact and what tools they use.

• Content Curators: Reviewing and refining results to ensure quality and relevance.

• Prompting Specialists: Learning to communicate with agents to maximize their performance.

In this new paradigm, human value lies in our ability to think critically, solve problems, and establish meaningful connections that machines cannot replicate.

6. Final Reflection

AI Agents are not just tools; they’re strategic allies that can multiply our ability to work, create, and innovate. Whether you want to manage a digital agency, produce journalistic content, or automate repetitive tasks, the key lies in how we integrate and guide them.

In the end, this advancement is not about replacing people but enabling us to focus on what truly matters: creativity, strategy, and human connection.

Are you ready to build your own team of AI Agents? Share your ideas or questions in the comments, and let’s continue exploring the future of digital work together.

How to Build a Digital Marketing Strategy from Scratch: A Guide for Entrepreneurs Looking to Stand Out Online

Social media nowadays is a must!

Building a digital marketing strategy can feel overwhelming, especially if you're just starting out or focusing all your energy on perfecting your product or service. But in today’s world, where having an online presence is non-negotiable, a well-crafted strategy is what sets successful brands apart from those that go unnoticed.

If you’re starting from scratch, this guide is for you. I’ll walk you through the step-by-step process of creating an effective digital marketing strategy that aligns with your purpose, helps you gain visibility, and connects you with the right audience.

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Step 1: Define Your Purpose and Goals

Before diving into tools and platforms, you need to get clear on what you want to achieve with your digital strategy. Are you aiming to build brand awareness? Generate more leads? Or perhaps you want to turn your social media followers into paying customers?

Having a clear goal is your strategy’s compass. For example:

• Main goal: Increase sales for your product.

• Specific goal: Grow website traffic by 20% over the next 3 months.

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

“When I started building strategies for my clients, I used to get lost trying to tackle too many goals at once. I quickly learned that focus is everything. Choose one clear goal and let it guide your strategy.”

— Chiara

Step 2: Know Your Audience

One of the most common mistakes entrepreneurs make is trying to speak to everyone. The truth is, effective digital marketing is all about understanding exactly who you're speaking to.

Ask yourself:

• Who is your ideal customer?

• What problems do they need to solve?

• What are they looking for when they’re online?

• Where do they spend their time (Instagram, YouTube, LinkedIn)?

Take the time to create a buyer persona, a detailed profile of your ideal customer. For example:

• Name: Sofia, creative entrepreneur.

• Age: 30-40 years old.

• Needs: Wants to learn how to grow her business online without spending a fortune.

• Favorite platform: Instagram.

Understanding your audience will allow you to craft messages that truly resonate, instead of publishing generic posts that get lost in the digital noise.

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Step 3: Choose Your Channels

You don’t need to be on every platform. In fact, it’s much more effective to master one or two key channels where your audience is most active. Here are some popular options:

• Instagram: Great if your brand has a strong visual element and you're targeting a younger audience.

• LinkedIn: Perfect for B2B businesses or if you want to establish yourself as an industry expert.

• Pinterest: Ideal for brands in design, fashion, decor, or anything visually inspiring.

• Email marketing: A powerful way to build direct and personal relationships with your audience.

Choose your channels based on where your audience is and what fits your strengths and resources. If you don’t have time to manage five platforms, start with one or two and do them well.

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Step 4: Craft Your Message and Value Proposition

At the core of your digital strategy is what you offer and how you communicate it. Your value proposition should answer this question: Why should people choose you over anyone else?

Here are some tips to craft your message:

• Be clear and direct: Clarity always beats clever but confusing wording.

• Use an authentic tone: Speak like you would to a friend—real and relatable.

• Connect emotionally: Show your audience you understand their needs.

For example, if you offer web design services, your message could be:
"I help creative entrepreneurs turn their vision into websites that sell without losing their personality."

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Step 5: Create Content That Adds Value

In digital marketing, content is king. It’s what will attract your audience, educate them, and ultimately convert them into customers. But creating content isn’t about posting for the sake of it—it’s about delivering something useful, relevant, and aligned with your goals.

Here are a few content ideas to get you started:

• Tutorials or guides: Answer your audience’s biggest questions. For example: “How to design a logo for your brand in 5 steps.”

• Personal stories: Share your journey as an entrepreneur. This builds trust and relatability.

• Case studies: Showcase how you’ve helped other clients achieve their goals.

• Visual content: Infographics, photos, or videos that grab attention quickly.

Each piece of content should be designed to guide your audience through their customer journey—from discovering your brand to making a purchase decision.

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Step 6: Measure, Adjust, and Optimize

A digital marketing strategy isn’t something you create once and forget about. It’s an ongoing process of testing, learning, and improving. Make sure to track your results so you know what’s working and what’s not.

• Key tools to use:

  • Google Analytics: To track website traffic.

  • Metricool or Buffer: To analyze your social media performance.

  • Email marketing platforms like Mailchimp: To monitor open and click rates.

Set a habit of reviewing your key metrics monthly and making adjustments. If a campaign isn’t performing as expected, don’t be afraid to experiment with new ideas or formats.

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Final Thoughts

Building a digital marketing strategy from scratch isn’t about magic formulas or big budgets. It’s about clarity, consistency, and genuine connection. Take the time to understand your audience, be authentic in your messaging, and stay open to learning and evolving.

Remember, you don’t have to be perfect to start. Your strategy can (and should) grow with you. The most important thing is to take that first step, measure your results, and keep going.

Question for you: What’s your biggest challenge when it comes to creating a digital marketing strategy for your business? I’d love to hear your thoughts in the comments.

Are We Witnessing the Dawn of a New Financial Era or Just Another Speculative Cycle? Bitcoin Hits $90K in a World Full of Uncertainty

November 13, 2024
2024 has been nothing short of surprising on the global stage. Among the year’s most impactful developments, the return of Donald Trump to the U.S. presidency has added another layer of complexity to an already turbulent world. But amidst all this uncertainty, one signal is clear: the global economy is rewriting its rules. Bitcoin has surpassed the $90,000 mark—an achievement few imagined seeing so soon.

Why has Bitcoin reached this milestone? As always, the answer is multifaceted. Behind this rally lie key factors that go beyond mere investor enthusiasm: economic fears, the search for financial security, and emerging narratives about the role of money in society.

1. A Safe Haven Amidst Geopolitical Instability

Trump's return to the White House—a highly polarizing event—has shaken both markets and public opinion, bringing a slew of economic uncertainties. Trade tensions with China, protectionist fiscal policies, and potential shifts in banking regulations are just a few concerns on investors’ radar. History shows us that when the future feels uncertain, safe-haven assets tend to thrive. And despite its inherent volatility, Bitcoin has emerged as a way to preserve value in the face of geopolitical instability.

The current climate bears some resemblance to 2016, when Trump’s election triggered market volatility across the globe. However, there’s a key difference: back then, cryptocurrencies were still a niche with limited institutional traction. Fast-forward to 2024, and the landscape has dramatically shifted. Major investment funds, banks, and even nations are now active players in the crypto world, making Bitcoin an undeniable force in global finance.

2. The Crisis of Trust in Traditional Currencies

The global financial landscape remains overshadowed by high inflation, fears of recession, and waning trust in central banks’ monetary policies. For many, fiat money (traditional currencies like the dollar or euro) feels increasingly unstable, especially when monetary authorities implement policies that erode purchasing power. By contrast, Bitcoin—with its capped supply of 21 million units—is seen as a long-term store of value, akin to gold but more accessible and digital.

It’s worth noting that Bitcoin has capitalized on similar crises in the past. The narrative of "digital gold" has only grown stronger over time, and now, with prices exceeding $90,000, Bitcoin is becoming a real alternative for those seeking to shield their wealth from inflation and currency devaluation.

3. Institutional Adoption and New Use Cases

What sets this Bitcoin cycle apart from previous ones is the deep involvement of institutional players. From companies integrating Bitcoin payments to governments exploring crypto-based bonds, the infrastructure for Bitcoin’s mass adoption has expanded exponentially. Investment giants like BlackRock have launched cryptocurrency-based financial products, while countries like El Salvador continue pushing forward with national Bitcoin adoption.

The narrative has shifted from “Bitcoin is just a fad” to “Bitcoin is a legitimate asset class.” This shift has been driven by regulatory changes in several countries, which have made it easier for the masses to access the crypto market. These changes have bolstered the perception that Bitcoin can serve as a valid hedge against systemic risks.

Final Reflections: What Does This Milestone Teach Us?

Bitcoin’s $90,000 milestone is more than just a symbolic number—it’s a reminder that the rules of the game are changing. We live in a world where technology is redefining the economy, but it’s also a reflection of collective anxiety: a search for stability in an era of rapid political and economic shifts.

As always, Bitcoin’s future remains unpredictable. The cryptocurrency might continue climbing or face new corrections. What is clear, however, is that its role as a financial asset has evolved. It is no longer merely a tool for speculators but a barometer for how the world seeks alternatives in an economic system that, for many, no longer feels unshakable.

To Reflect On:

What lies ahead for Bitcoin in this complex political and economic scenario? Are we entering a new financial era, or are we merely witnessing another speculative cycle? I’d love to hear your thoughts and predictions in the comments.