As Digital Strategy Leader at Personal Paraguay, a prominent telecommunications company ranked 8th in Forbes Paraguay's 2023 list of the country's top revenue-generating companies, I worked as a Digital Marketing Specialist. In this role, I played a key part in designing and executing the company’s digital marketing strategy. My responsibilities included planning and managing the annual digital marketing budget, coordinating and organizing workflows with partner agencies, developing and overseeing content, implementing ad campaigns, covering live events, and driving innovative digital initiatives. This experience enabled me to lead comprehensive marketing efforts that not only strengthened the brand’s online presence but also ensured effective use of resources to achieve business objectives.
NADA PERSONAL
I created, planned, and developed the podcast Nada Personal, a space where we dive into topics like technology, music, and Paraguayan culture. Through engaging interviews with a variety of voices from these two worlds, we aimed to deliver content that is both entertaining and informative—educating people about technology and much more. The podcast has successfully completed two seasons, each with 12 episodes.
el blog de personal
I took on the challenge of leading the Blog for Personal Paraguay and successfully turned it into a solid channel with over 1,000 monthly visits. From the outset, I established an efficient system for managing the project, defining a clear editorial line that aligned the brand's goals with the audience's interests. I curated and organized key topics, ensuring the content was relevant, informative, and engaging for readers. Additionally, I worked closely with the writing team, refining the articles to guarantee quality, consistency, and the appropriate tone for every post. This was, without a doubt, one of the most rewarding projects I’ve worked on—watching a digital platform grow and connect with its audience reinforced my passion for creating strategic, high-quality content.