The Artistic Skating World Championships Asunción 2021 was a landmark international event that positioned Paraguay as a key player in hosting large-scale sporting competitions. As the Director of Communications, I was responsible for orchestrating every aspect of the event's communication strategy. This included extensive pre-event promotion, real-time coverage throughout the 15 days of competition, and overseeing a live stream that connected audiences from Paraguay to Italy.

Managing communication at this scale was no small feat. We ensured that each moment of the event was captured and shared seamlessly, engaging both local and international audiences. Additionally, I oversaw the creation of detailed post-event reports ("post mortem" analyses) to measure impact and refine future strategies. This experience not only showcased C&M’s ability to execute high-profile events but also highlighted our commitment to excellence in every detail.